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Marketing → Coupons holds every code, its reward and how often it was used.

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Reward types

A coupon can carry more than one reward, for example a percentage discount plus a gift product.

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Creating a coupon

1

Open the form

Use Create New Coupon. The Random button generates a readable code for you.
2

Pick the reward

Choose the type and the amount, or select the products to grant.
3

Set the limits

Max uses caps total redemptions. Leave it empty for unlimited.
4

Set an expiry

Optional but recommended for campaigns. An empty date means the code never expires.

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Usage log

Every redemption is recorded with the code, the order and the customer. Use Coupon Usage Logs to see which campaign actually converted, and delete a code that performed badly instead of leaving it live.

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Campaign patterns that work

  • Launch code: 20% for the first week, max 50 uses, expiry after seven days
  • Newsletter code: fixed amount, unlimited uses, no expiry, promoted in the footer
  • Bundle code: percentage discount plus a small gift product to lift the average order
  • Win back: license-only code for customers whose product stopped verifying
Coupons stack with product discounts. A 30% product discount plus a 20% coupon gives a much deeper cut than you may expect, so check the cart total before you publish a campaign.