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Custom pages

Marketing → Custom Pages publishes standalone pages such as About, How it works or a refund guide. Each page gets its own address on the store.
1

Create the page

Use Create New Page and give it a title.
2

Write the body

The rich editor handles headings, lists, links, images and tables. Raw HTML mode is for anything the editor cannot express.
3

Publish

Draft pages stay reachable only from the admin panel.
4

Add it to the menu

Custom pages are not added to navigation automatically. Link them from Appearance → Header Editor or Footer Editor.
Raw HTML is sanitised on save. Script tags, inline event handlers and embedded frames are removed, so paste markup that relies on them will look different than expected.

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FAQ

Marketing → FAQ builds the question and answer block that appears on the landing page and, when enabled, on product pages.
1

Add a question

One question per row, written the way a customer would ask it.
2

Answer it plainly

Two or three sentences. If the answer is long, link to the full page instead.
3

Reorder

Put payment and delivery questions first, they are the ones that block a purchase.

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Which questions to write

  • How is the product delivered, and how fast
  • Which payment methods work in which currency
  • What happens if a key does not work
  • Is there a refund policy, and where is it written
  • Do you offer support, and in which language
The FAQ block also emits FAQ structured data, which can earn extra space in search results. Keep every answer honest and specific, generic answers are ignored by both customers and search engines.