Skip to main content
Marketing → SEO lists every indexable page and lets you edit its title and meta description without touching code.

​
The page groups

​
Editing a page

1

Pick the page

Use the search box or the group list on the left.
2

Write a title

Aim for 50 to 60 characters. The store name is appended automatically where it fits.
3

Write the description

Aim for 140 to 155 characters, one sentence that says what the page offers.
4

Save

Changes apply immediately, no rebuild needed.

​
Defaults and fallbacks

Pages without a saved title fall back to a generated title built from the site name and the page name. A default description is shown in the editor so you always see what visitors would get.
For legal pages the title comes from the legal document itself. Only the meta description can be edited here, which keeps the page heading and the document name in sync.

​
Beyond titles

  • Sitemap: generated automatically and lists published products, categories, custom pages and announcements
  • Robots: the store is indexable by default, no action needed
  • Structured data: product pages emit Product markup with the discounted price, stock state and ratings when reviews exist
  • Canonical: every page points at the address set in Settings → Site Settings, so a custom domain change needs that field updated
Do not paste the same description into every page. Duplicate descriptions across a catalogue are one of the most common reasons a store gets indexed poorly.